Story Ally helps you transform research and insight into story. Book Coaching and Websites.
“ I highly recommend Lana as a collaborator on all fronts, from the brand identity work to the writing support role. Her empathy, spirit and creativity exceeded all my expectations. ”
Happy Clients
As a small business owner,
actualizing my website was one of my biggest challenges. I worked with two other website designers before meeting Lana. After about a 15 minute conversation I knew she was the one to execute my website and amplify my brand identity. She took the time to LISTEN, ask the right questions and stick to her point of view when she felt strongly about the direction. Lana researched others in my field and educated herself in the nuances of what I do…no other “designer” had ever given my project that level of dedication. I put the word designer in quotes because she is so much more than that. She brought ideas and concepts to the table that I had not thought of and is very detail oriented. I have since hired her for a second website. I whole heartedly recommend her and have done so to several of my friends who had the same wonderful experience.
-Carrie Moss, Entrepreneur
Lana completed an entire overhaul
and rebuild of our school website and it is simply amazing. She had fantastic ideas that complemented and refined what I envisioned and is easy to communicate with. Her ability to be flexible with our timeline when we encountered unexpected interruptions and gently keep us on track was something I had never experienced when working with other designers, she is a gem! From design to copy to photography, she can deliver the whole package, truly a “one stop shop”. We couldn’t be more pleased with the beautiful final result that represents our school so well and have gotten 100% positive feedback from our audience. Update! ( 6months later) We have full enrollment for the first time in 8 years, which was our stated goal, and completely due to the new website.
-Joy Winters, Educator
As I prepared to approach publishers,
I realized I needed help creating a public brand/identity that expresses who I am to the audience I want to attract. Lana led me through a very thorough branding exercise that resulted in a visual identity, website and marketing plan that feel authentic to me and the book I'm writing. It was exhilarating to see the results come alive.
In addition, after I received excellent notes from the book editor with whom I'm working, I hired Lana to assist me in the arduous task of addressing the 162 notes that ranged from "change the title" to the reconsideration of substantive thematic material. Lana organized the notes in a reasonable way, sensitive both to my emotional and practical bandwidth. She set up a schedule for me to address all the notes within a specific, 16-week time frame, and held me accountable through weekly phone meetings during which we reviewed all my changes against the editor's original requests. As a result of this simple, coherent system, I was able to manage the work every week and meet the overall goal to complete the project on time. Lana's skill at holding me accountable to my goals through the highly volatile terrain of my memoir is quite remarkable. In addition, she brought her emotional intelligence, and tremendous talent as a story architect, to bear upon this project. Her unique and effective methodology helped in ways I now recognize as crucial to my story’s authenticity.
Further testimonial was the response from my editor after I submitted the revised manuscript. The editor said she had never seen a writer work through her notes with such commitment and vigilance, and the results were evident on the page.
I highly recommend Lana as a collaborator on all fronts, from the brand identity work necessary for an author platform to the writing support role. Her empathy, spirit and creativity exceeded all my expectations.
-Kim Bender, Author
Lana is a total integrated creative
—brilliant strategy, true art, expert execution. With the increasing need for integration, Lana has flexibility and enthusiasm, a wealth of different relevant experience, and a perspective that is truly rare and brilliant. Lana has a unique approach to brand building that involves in-depth listening and intuition like no agency strategy department I’ve ever seen. She is able to connect with a client on a personal level, with total respect and heart for their business, and mine that communication for insights that are genuine, resulting in truly authentic and often magical ideas. We all know the best ideas come from truth, from listening, but Lana is one of the few who can really do this and not just talk the talk. After mining for insights, Lana knows how to channel those insights into a solid idea and great creative. It takes a high level of intuition to translate a good idea into a good execution, and Lana has that as a creative director and visual storyteller. With high standards, and great taste, she knows how to stay on track to make great work come to life from the seed of an idea to every detail of execution. Lana Bernberg is one of the few unique souls who approaches advertising / branding without any cynicism or BS, but with total fascination, belief in the impossible, brains, love, and a magnetic pull to make an impact.
-Evan Sargent, Creative Director
In my 20+ years as a business owner
I have never had a more enjoyable “marketing” experience than I have had with Story Ally. Rather than jumping right into brand colors and logo design, Lana took me through an incredible excavation process that had me reach a clarity about my messaging that I never could have reached otherwise. Only after this very deep and frankly therapeutic process did we look at what my newly refined message might look and sound like. She is the one and only person I send my friends and colleagues to who are seeking to take their message to its more powerful and clear place.
-Meghan Sandau, Blogger+Speaker+Producer
From mission statement to accurate,
concise language to crisp, expressive images, Lana Bernberg elevates entrepreneurs and their new businesses to embody the convergence of authenticity and marketing intelligence. Over the course of a custom-designed exploratory and personal process, she helped me excavate, clarify and articulate my professional purpose, desires, unique gifts and goals, which then organically governed the essence and presentation of my new business. And most of all, she guided the creation and refinement of language, imagery, high-quality photography, video and a value system that can inform all future endeavors of the business. The creative brainstorming, writing, photography, and marketing-strategy departments are all sewn together inside of Lana's very capable mind, and she offers this package of holistic brand development to you and your business with expertise, careful listening, intuition, and kindness.
-Ruthie Fraser, Author+Educator+Wellness Practioner
