Lana Bernberg
Certified Book Coach + Visual Storyteller

At the heart of how I work as a book coach, is a hardwired curiosity, a love of language and the desire to elevate our experience on this planet.  My instinct to closely observe what makes people tick and what makes them pay attention has led me on my career path to build all kinds of technical and interpersonal skills that support authentic storytelling in service of well-being.  I’m always toggling back and forth between the micro and the macro.   

When deeply felt, genuinely and clearly expressed, we become the stories we tell.

Looking back on my path that is as non-linear as creativity itself, there is a distinct thread. As a creative director of wellness and design businesses, I developed a collaborative process to translate business goals into brand story, design, content, and collateral. As a commercial cinematographer telling stories with the camera, I brought directors’ visions to life in the television commercial, short format and documentary tv+film industries by mastering the highly technical tools to evoke, compose and conjure complete worlds on screen. My training and practice as an artist creating bodies of work that have been collected, shown in galleries and festivals, gives me deep insight into the process of transforming a unique vision into a reality that can act on the world. 

Over these many years spent transforming ideas into works that impact an audience’s imagination, the common thread woven throughout is storytelling. As a coach, I integrate staying true to a vision, sustaining the deepest respect for the creative process, and holding people accountable to their highest intention.